Brooks Brothers Standardizes on SAS' Enterprise Wide BI Platform

With over 160 stores Brooks Brothers is known for its reputation as an institution based on heritage and value, a commitment to quality and extraordinary customer relationships. The legacy system they had was not as robust as they required, so the company began the search for an enterprise wide business intelligence solution. They looked at other vendors but felt that SAS' powerful analytics, integrated enterprise platform and the ability to support diverse users across the organization was unmatched. With SAS Enterprise BI Server everyone at Brooks Brothers, from the CEO to regional store managers, will have easy access to pertinent information on store performance, regional performance, category performance, promotional effectiveness and marketing response rates.