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Winchester Ammunition, one of the legendary names in U.S. manufacturing, recognized that its most frequent customers wanted in-depth, dynamic information on the ballistics of the company's products - but the company's static brochures and Web site did not always engage each and every customer. So, Winchester created a ballistics calculator, using a software-plus-services architecture and technologies including Microsoft Silverlight 2. The result can be easily adapted for the Web, trade show booths, and even in-store kiosks and phones. By educating consumers about Winchester products, the calculator will enhance the user experience - it's expected to help to create more satisfied and loyal customers, and to increase sales and market share. Web traffic is estimated to increase by 20 percent.
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